Benoît Dubos: the B2B growth influencer to watch in LinkedIn

Creating a strong personal brand in the B2B world is not for everyone. But Benoît Dubos has turned it into an art, and even a growth driver.

Co-founder of Scalezia, expert in B2B growth strategy, content creator and trainer, Benoît has a strong presence on LinkedIn.

But in concrete terms:

• What does its influence look like?
• What kind of audience does he reach?
• Why should B2B brands partner with him?

That’s what we’re going to decipher in this article. 🔎

Who is Benoît Dubos?

Co-founder of growth agency Scalezia, he has trained and supported thousands of entrepreneurs, agencies and startups to structure their acquisition and scale effectively.

Beyond his role as growth consultant, Benoît has established himself as a reference in the B2B world, with a trenchant voice (that sometimes disturbs), but one that gets things done. 🚜

On LinkedIn, he shares thoughts on:

• Positioning.
• Growth.
• Content creation.
• Personal brand building.

These include interviews with founders, operational staff and experts, all with the same emphasis on exploring details in depth.

In short, Benoît is something of a hybrid profile, part entrepreneur, part creator and part teacher, who inspires as much as he executes. 💬

Key figures of his influence

When we look at the data, several figures speak for themselves.

Here are the most striking: 👇🏼

1️⃣ +131,000 LinkedIn subscribers.

An engaged audience, built around its strategic content and its vision of B2B growth.

2️⃣ +650 companies supported.

Startups, agencies and scale-ups coached to structure their acquisition and scale efficiently.

3️⃣ +4,500 leads generated per month.

A figure achieved thanks to a solid LinkedIn content strategy, implemented right from the start of Scalezia.

4️⃣ €140,000 in sales generated in 6 months ( Data Efficiency case study).

Proof that our methods aren’t just for making views – they really pay off.

What audience does he reach on LinkedIn?

Benoît Dubos doesn’t speak to everyone, and that’s precisely the strength of his audience.

His content strategy is designed to target a highly qualified audience, mainly in the B2B world.

On his profile, like those of his team members at Scalezia, the content is aimed at people who want to structure their growth, boost their acquisition and scale cleanly.

Let’s take a quick tour of his audience:

• Founders of B2B startups and scale-ups.
• Marketing / growth / sales managers.
• B2B freelancers and agencies.
• Pro content creators and consultants.

What types of content does it produce?

On LinkedIn, Benoît isn’t looking to create buzz, but to make a point, and that changes everything. 👀

His feed is a concentrate of frameworks, strong opinions, takeaways and field feedback.

Let’s take a closer look.👇🏼

Its flagship formats

Benoît varies his formats, but he always keeps the same logic, which is to provide clarity and actionable methods:

Format / content	Description	Role & benefits
Newsletter “La Missive”.	Bimonthly newsletter with over 90,000 subscribers. Premium content on growth, acquisition and strategy.	Strong engagement channel, loyalty, direct dissemination of expertise.
LinkedIn content.	Regular publications: frameworks, storytelling, strong opinions, actionable methods.	Organic visibility, social proof, authority leverage.
Podcast “Les Jeunes Branches” (YouTube).	Weekly program on Scalezia’s YouTube channel. Interviews with founders, experts and creators.	Long format, deep conversations, boosts credibility & discoverability.
Podcast “Pas’Potes” (audio).	Scalezia internalpodcast. More informal behind-the-scenes discussions and team reflections.	Humanizes the brand, builds loyalty among internal and external audiences.
Substack “Brain Dump”.	Benoît Dubos’ personal blog with long articles and business reflections.	Free editorial format, develops thought, reinforces expertise.

Recurring themes

One of Benoît’s particularities is that he doesn’t just say something, he structures it in his own way.

Here are the main themes that systematically recur in his content. 👇🏼

1️⃣ B2B acquisition and growth systems.

This is the core of his expertise. For Benoît, acquisition isn’t just about hacks. He sees it as a complete system, designed to be scalable and measurable. 📏

He regularly talks about :

• Creating ultra-targeted outbound sequences.
• Structuring multi-channel acquisition workflows (LinkedIn, e-mail, content).
• Nurturing leads with high-value content.
• Sales-marketing alignment to maximize conversion.

2️⃣ Positioning and structuring offers.

A good acquisition is useless if the offer isn’t clear.

Benoît insists on the importance of working on the offer before the channel.

That’s why he shares frameworks for :

• Find the right angle of differentiation.
• Simplify a complex offer.
• Set the right price.
• Identify and address the right pain points.

3️⃣ Content strategy.

Creating content is a business lever. Benoît’s content strategy is designed to help you grow your business:

• The importance of personal branding to give credibility to an offer.
• How to regularly produce quality content without spending all day on it.
• Methods for industrializing content creation within a team (content ops, templates, rituals).
• How to maximize the lifespan of a post, relaunch content, recycle without losing value.

4️⃣ Productivity, organization and team culture.

Another angle often overlooked by other designers is internal structure.

Benoît shares, for example:

• How to build a team around yourself (recruitment, onboarding).
• The rituals to put in place to keep things running, even without him.
• The importance of corporate culture, even in a small team.

5️⃣ Log-term vision.

Just because he talks about growth doesn’t necessarily mean he’s pushing for outperformance.

Benoît shares a lucid and demanding vision of entrepreneurship.

He talks about :

• Entrepreneurial responsibility.
• Reasoned growth vs. toxic growth.
• Taking a strategic step back.

Tone and style

Benoît Dubos is the kind of designer whose posts you can recognize in just three lines.

No blabla, no hollow storytelling. He writes as he speaks, that is to say, in a clear, structured and effective way. 🏛️

His posts are often long, but never uninteresting.

You can feel that every idea is worked on, weighed and built to move those who read it forward. 🤓

He’s not afraid to take a stand.

In short, a direct tone, a steady voice, a style that’s read to the end. 📖

Why work with Benoît Dubos?

Collaborating with Benoît Dubos isn’t just a matter of ticking a “B2B influence” box.

Here are 3 good reasons to work with him! ⬇️

1) A strong authority in the B2B startup ecosystem

He has made a name for himself through the quality of his content, the depth of his analyses and the impact of his frameworks (such as the famous TMV).

He is invited on dozens of podcasts, followed by startup executives, quoted on boards and included in the strategies of ambitious companies.

2) A premium, qualitative, action-oriented audience

Its audience consists of startup founders, CMOs, consultants, agencies, makers, no-code and growth profiles – in short, the brains of the startup nation.

People who :

• Decide.
• Buy.
• Implement quickly.

In short, it’s a community looking for concrete solutions to their real business problems.

3) Content that positions and gives credibility

This content doesn’t sell, it positions.

They show why it’s useful, for whom, in what cases, and what it can unlock.

As a result, the brands quoted gain credibility, legitimacy and, often, customers.

In short, we’re not talking about a communications stunt, but a real conversion lever.

Examples of successful posts

To understand the popularity of Benoît Dubos’ posts, we’ve analyzed 2 of his own. 🔎

Post 1: “The ULTIMATE kit for generating 5 to 15RDV/week”

Okay, but why does it work so well? 🤔

Well, here’s why:

• The promise is clear and ultra-tangible ⭢ we’re talking directly about sales appointments, and therefore potential revenue.
• The scarcity effect (“we could have sold it for €500” but we’re offering it) ⭢ creates a strong sense of opportunity.
• The visual adds concrete proof ⭢ it makes the promise credible.
• The call to action is crystal clear ⭢ it maximizes engagement.

Post 2: “100 customers without creating content? Here’s how.”

Here’s why it works:

• The “anti-content” angle is very divisive ⭢ on LinkedIn, it attracts direct attention.
• A result (100 customers) is promised with no apparent effort (no content), so it’s very appealing to readers.
• The “LinkedIn Live” format values video ⭢ proof of expertise, rich exchange.
• The visual is engaging with a reporpuse of a live with 3 speakers ⭢ it makes you want to listen.

In summary – Benoît Dubos influencer profile

Element	Detail
Name: Benoît Dubos.	Benoît Dubos.
Main platform.	LinkedIn.
Audience.	+131,000 subscribers, ultra-qualified B2B audience.
Target audience.	Startup founders, B2B agency executives, growth professionals.
Topics.	B2B acquisition, growth, strategy, prospecting, entrepreneurial mindset.
Tone.	Sincere, impactful, value-oriented and clear.
Published formats.	Instructional videos, carousels, frameworks, tactical guides.
Notable performance.	Up to 389 comments, 300+ reactions, 1,000+ leads generated per post.
Newsletter.	Missive (expert, tactical and strategic content).
Podcast.	Scalezia + Les Jeunes Branches (YouTube).
Key resources.	Guides, prospecting frameworks, B2B templates.
Press references.	Speeches and mentions in the startup and B2B ecosystem (podcasts, conferences).
Ideal for.	B2B SaaS, B2B services, acquisition solutions, sales tools.
Why does it convert?	Strong expertise + engaging formats + constant social proof.

Frequently asked questions

What is Scalezia?

Scalezia is a B2B growth agency founded by Benoît Dubos. It helps startups, agencies and companies structure their acquisition to generate concrete results.

It offers coaching, formats and resources to master prospecting, automation and sales strategies. 🤖

What is the TMV method?

The TMV method, developed by Scalezia, stands for :

• Traction.
• Message.
• Vehicle.

It’s a strategic framework that perfectly aligns offer, message and acquisition channel to maximize marketing performance.

Now you know all about Benoît Dubos. See you soon! 👋