How do you schedule a post on Linkedin​ ?

How do you schedule a post on Linkedin is undoubtedly one of the easiest ways to save time, organize your strategy and, above all, publish at the right time. 📆

Unfortunately, this feature isn’t promoted enough and few people are aware of its existence.

Whether you’re on desktop or mobile, LinkedIn lets you schedule your publications. 📱

In this article, we’ll show you how, step by step! 📄

Ready to publish stress-free and automate the task? We’ll show you how (Reading time: 4 minutes).

How do I schedule a post on Linkedin?

Directly on LinkedIn, you can schedule a LinkedIn post without using a tool.

Indeed, the world’s number 1 professional social network has finally integrated this feature. 🌍

This allows you to plan your content in just a few clicks (but with a few limitations, more on that below). 👀

Schedule linkedin posts​: on desktop

This is the simplest, most direct method – in short, the one you’re most likely to use if you manage your content strategy on your computer. 👇🏼

1️⃣ Connect to your LinkedIn account.

Well, I guess we don’t need to explain how to connect. 😅

2️⃣ Click on “Start a post”.

As if you were going to publish right away, it’s the same interface.

3️⃣ Write your publication.

Text, image, document, video, don’t hesitate to prepare everything in advance.

4️⃣ Click on the clock icon ⏰ (to the right of the “publish” button).

That’s it, the magic button. Click on it.

5️⃣ Choose the date and time of publication.

The platform offers you slots over the next 3 months. Choose the ideal time for your audience.

6️⃣ Click on “Next”, then “Schedule”.

Your post is now ready!

Linkedin schedule posts​: on mobile

Are you the kind of person who writes posts between meetings?

Well good news, scheduling is also available from the LinkedIn mobile app! 📱

Here’s how. 👇🏼

1️⃣ Open the LinkedIn application on your phone.

So far, so easy.

2️⃣ Click on “Start a post” (at the top of your News Feed).

As if you were going to publish directly.

3️⃣ Write your post normally.

Add your text, visuals, videos, documents – everything works just like on the desktop.

4️⃣ Press the clock icon at the top right of the screen.

It’s next to the “Next” button (not “Publish” as on desktop). This opens the scheduling window. 👀

5️⃣ Choose the publication date and time.

Even on a computer, you can schedule up to 3 months in advance.

6️⃣ Press “Next”, then “Program”.

And voilà, the post is programmed! 📆

How to see your scheduled posts on linkedin​?

That’s it, you’ve scheduled a post (or several), but where do you find them? 🤔

Don’t worry, it’s not that complicated, I’ll show you. 👇🏼

🖥️ On desktop:

• Click on “Start a post” as if you were going to write a new one.
• Click on the clock icon (the one used for scheduling).
• At the bottom of the window, click on “View scheduled posts”.

You’ll see all your future posts, with the date and time of publication.

📱 On mobile:

• Start a new post.
• Click on the clock icon.
• Press “View scheduled posts.”

Same as for the computer, you have all your content. 📝

Why schedule your LinkedIn publications?

What do you mean, you’re still hesitating to schedule your posts in advance? 🤔

It’s super convenient, especially if you post regularly! I’ll give you 3 reasons why. ⬇️

1) Save time (and peace of mind)

Publishing by hand every day means :

• Time wasted every time.
• Constant pressure to come up with the idea of the day.
• The risk of zapping or botching.

By scheduling your publications in advance, you create a content calendar. You write everything in one morning and bim, you don’t have to worry about it. 😇

2) Structure your content strategy

If you post without thinking about any kind of strategy, you run the risk of :

• 🔄 Repeat the same topics.
• 🗣️ Lack coherence.
• 🪡 Lose your train of thought.

Programming forces you to have a common thread. You can organize your ideas, diversify your themes (personal, business, customer, advice, storytelling) and even tease your future posts.

3) Reaching your audience at the right time

A good post, published in the wrong place, is like a great B2B tool without marketing, it won’t work. 😪

With programming, you’ll be able to:

• ⏰ Test the best times to publish.
• 👥 Adapt your publications to your audience (early morning, late afternoon).

For example ⬇️

• Monday morning at 8am ⭢ perfect for those working on LinkedIn.
• Wednesday at noon ⭢ perfect for those taking a b2b break.
• Friday at the end of the day ⭢ slippery ground, I don’t recommend.

Use a tool to schedule a LinkedIn post efficiently.

So yes, LinkedIn already lets you schedule a post.
But let’s be honest, if you post often, if you work in a team, or if you’re looking to build a real content strategy, you know that LinkedIn has its limits… 👀

That’s why we recommend using a tool like Kawaak, to schedule (and create) posts that perform. 🚀

At Kawaak, we don’t just have the “Plan” feature. We designed the tool because we publish on LinkedIn and wanted a tool to solve our problems:

• 🥇 Running out of ideas? AI suggests post ideas tailored to your expertise.
• 🥈 Spending too much time writing? The tool helps you write faster, with hooks and posts ready in 2 clicks.
• 🥉 Want to schedule your content? In one click, you choose the date, the time and it’s done.

It’s the tool we initially dreamed of having at Waalaxy, and now it’s here. 🤎

3 tips to maximize the impact of your scheduled posts

Scheduling a post on LinkedIn isn’t just about clicking the clock and choosing a date. It’s about improving your strategy and posting better!

But there are a few tips for improving your posts.

Here are a few tips that we systematically apply at Kawaak to boost the effectiveness of our planned posts. 👇🏼

1. Take care of your hook (it does 80% of the work)

Yes, 80%, and we do mean that.

On LinkedIn, the hook is the first impression. It decides whether your post will be read, ignored or scrolled through.

A good hook is a sentence that:

• Arouses curiosity (without saying everything).
• Appeals to emotion (fear, surprise, joy, anger).
• Creates narrative tension (“I was about to give up…”).
• Asks an engaging question (“How would you have reacted in my place?”).

💡 Examples of hooks that work.

• “I lost €1,000 because of a silly mistake”.
• “Nobody talks about this on LinkedIn… and yet”.
• “I tested 3 AI tools to create content: here’s the best (and the worst)”.

At Kawaak, we help you automatically generate hooks, based on your topic, style and goals.

☕

This makes it possible to captivate your audience from the very first line, even when you lack inspiration.

2. Add a visual touch to your publications

You have 3 seconds to grab a reader’s attention as they scroll through their news feed.

And in that time, an image has 10 times more impact than a block of text.

Here’s what you can do to improve your visibility:

• Images: personal photo, meme, “carousel” visual.
• Video: a short video shot on the phone.
• LinkedIn documents: perfect for explaining a delicate subject in several slides.
• Graphics/key figures: very engaging in B2B, especially on technical subjects.

An authentic, raw visual can be 100x more powerful than an uninteresting image.

3. Test the best times to publish

Everyone will tell you that “Tuesday at 8am” is the best time to publish.

The truth is, the best time is the time that works for your audience. 🫵🏼

A crash course in LinkedIn’s algorithm. 👩🏻‍🏫

LinkedIn algorithms favor posts that trigger engagement quickly. So if you publish at a time when no one is reading you, your post is penalized from the start.

Here are our 3 steps we use to find the right niche:

• Schedule your posts at different times of the day and week (morning, noon, evening, weekend…).
• Analyze performance: views, likes, comments, engagement rates.
• Identify patterns: which days and times generate the most interactions?

Don’t forget that context also plays a role. A good post published on the day of a big project launch or bad buzz in your sector can fall completely into LinkedIn’s lap.

How about a recap?

Scheduling your LinkedIn posts isn’t just an option, it’s a game changer.

It allows you to:

• Save an incredible amount of time ⭢ no need to think every day about what to publish.
• Keep a rhythm ⭢ even on days when you have neither the inspiration nor the energy.
• Structure your content strategy ⭢ clear vision on topics, formats, and objectives.
• Have more control over your visibility ⭢ you publish when your audience is there, not when you have 5 minutes between 2 meetings.

In short, scheduling is the difference between posting once in a while and finally becoming visible.

If you want to build a real presence on LinkedIn, this is the place to start. 😈

Frequently asked questions

Is it possible to schedule publications on LinkedIn?

Yes, it is possible to schedule publications on LinkedIn.
You can schedule a post up to 3 months in advance, whether on the computer or the mobile application.

Simply click on the clock icon ⏰ when you’re writing to access the schedule.

Where are the scheduled posts on LinkedIn?

Once your post is scheduled, you can find it by following these steps:

• Click on “Start a post.”
• Click on the clock icon (the one used for scheduling).
• Then click on “View scheduled posts.”

From here, you can view the list of your scheduled publications and delete them, but not modify them.

When should I schedule a LinkedIn post?

There’s no better time to publish on LinkedIn.

However, there are certain times that generally yield better results:

• Weekdays, between 7am and 9am (before work).
• Around 12-1pm (lunch break).
• At the end of the day, around 5-6 p.m. (on public transport).
  

Ideally, you should test several slots and analyze performance to find out when your audience is most active.

I think you now how do you schedule a post on Linkedin. See you soon! 👋