We thought we’d cracked the LinkedIn algo by publishing every day on Toinon’s account (CEO of Waalaxy).

But, at some point, it reached a plateau…

So we multiplied the number of creators in the team, using various techniques:

• Avengers strategy.
• In-house workshops.
• Training courses.
• Pizza brainstorm evenings.

And boom, 22 million views in 2023.

As all good things must come to an end, Toinon’s account was banned. Result: x8 fewer views in 2024.

That’s when we realized something ⭢ Creating content is a sport.

And clearly, we no longer had the tools to do it.

So we did what we do best: create a tool to get the ball rolling again. 🚀

Kawaak is born to boost your LinkedIn content

We’ve tested every AI generator on the market. The verdict? 👀

Bland catchphrases, posts that look like those of an accounting robot and, above all, zero flavor.

We said to ourselves, “There’s a way to do something 1,000 times better.”

February 2025 ⭢ Kawaak beta is available.

A team of designers, techies and content freaks

Behind Kawaak, there’s a team of enthusiasts for content, AI, and dubious puns.

We’ve got a few things going for us:

• Marketing,
• Product.
• Development.
• Design.
• Copywriting.

We all have one thing in common: we think and we know (hello Waalaxy) that LinkedIn can be a real playground.

We work from Montpellier, sometimes in our socks, sometimes in a café, sometimes at home.

But above all, we like to test, fail (sometimes), succeed (often), and learn new tricks.

In 2025, Kawaak already has 2 products and a clear vision.

Kawaak Creator

A LinkedIn post generator designed by and for humans:

• Generate catchy hooks.
• Write with your tone, your style, your expertise.
• Manage all your content from a single interface (stats, comments, planning, leaderboard…).

Coming soon: challenges, badges, brand sponsorship, AI carousel…

Kawaak Influence (coming soon)

Want to make B2B influence on LinkedIn without wasting time stalking creators by hand? We’ve got you covered:

• Database of +10k qualified creators.
• Brief and campaign in 2 clicks.
• Performance analytics worthy of a senior marketer.

Our mission: to make you want to create content again!

Creating content on LinkedIn shouldn’t be a chore.

At Kawaak, we want to help everyone share their expertise!

We want to make creating :

• Accessible ⭢ no need to be a copywriter to write a good post.
• Stimulating ⭢ because progression is also fun.
• Sustainable ⭢ what counts isn’t one-day buzz, but long-term credibility.

With Kawaak influence, we want to bring brands closer to good creators.

The ones who have a real connection with their audience, not just likes. 👀

Our values and vision

The 5 commandments (not divine, just creative common sense)

✍🏼 Authenticity: no bullshit or jargon. We speak true, we create true, we write true.

🎯 Human performance : AI is only there to multiply human creativity tenfold, not replace it.

📊 Progression: each post allows us to learn, to dare, to improve.

😇 F un: because those who have fun always end up winning.

🤎 Community: Kawaak is designed for people who want to progress together, encourage and inspire each other.

What we’re up to in 2025 (spoiler: it’s going to be a blast)

💡 Putting people back at the heart of AI-generated content

📈 Become the #1 tool for building your personal brand on LinkedIn

🧩 Make B2B influence an acquisition lever in its own right

🧠 Create a complete ecosystem: creation tool + influencer platform + community of creators.

What the stats say while we work

Since the beta launch:

• + 15,000 posts generated with Kawaak.
• + 5000 users in less than 6 months.
• 12.4M cumulative views on LinkedIn (and climbing).
• 4 major features already live, 7 in preparation.
• Satisfaction rating: 4.9/5 (thanks for your feedback 🤎).

Ask us a question, or just say hello

Want to test Kawaak? Give us some feedback? Propose a collab? Just say hello?

Here’s how to get in touch:

• Directly on our app (chat at bottom right, you can’t miss it).
• On LinkedIn.

So if you’re ready to write, fail, try again, grow, publish, inspire, we’re here.

And we’re not done making noise on your feed.