Kevin Dufraisse: the LinkedIn influencer who turns growth hacks into cashflow

Creating content that converts on LinkedIn is quite an art, and Kevin Dufraisse has made it his specialty. 🖼️

Entrepreneur, trainer and expert in growth hacking, he has established himself as one of the most formidable creators in the B2B sphere.

Kevin shares his secret, actionable methods to help entrepreneurs build real empires.

But several questions arise:

• What makes its content so powerful?
• Who does he really reach?
• Why should B2B brands work with him?

Let’s go behind the scenes of his success.

Who is Kevin Dufraisse?

Trainer, content creator and digital entrepreneur, he has been helping freelancers and creators build profitable online businesses for several years.

His playground is LinkedIn. That’s where he shares his best growth hacking strategies, his business feedback and his convictions on digital entrepreneurship.

Let me explain:

• 📝 He’s not selling dreams, he’s selling methods.
• 🧠 He doesn’t talk theory, he talks experimentation.
• 📈 He’s not looking for likes, he’s looking for performance.

Trained at The Family, he has since coached over 3,000 entrepreneurs, created several online programs, launched a newsletter (Empire internet) and generated over a million euros in solo sales thanks to his digital offerings.

His goal? To help those who really want to scale do it faster, without bullshit, and with the right tools. 🛠️

According to him, Growth Hacking is the ability people have to circumvent systems in ways that 99% of people don’t know about.

Key figures in his influence

There’s no need to make a fuss when the numbers speak for you.

Here’s a quick look at the key figures of its influence:

1️⃣ +50,000 subscribers on LinkedIn.

His community is growing every week, with a highly engaged audience focused on growth and entrepreneurship.

2️⃣ +14 million views per year on all its content.

Whether on LinkedIn, YouTube or Instagram, its formats are doing very well.

There’s no need to make a fuss when the numbers speak for you. And in Kevin Dufraisse’s case, they speak loudly.

3️⃣ + 3,000 entrepreneurs trained.

Through his online training and coaching, Kevin has helped thousands of entrepreneurs generate their first revenues (or take their business to the next level).

4️⃣ 1.3 million euros in solo sales.

No fund-raising, no marketing promises. Just a well-oiled system.

What audience does he reach on LinkedIn?

Let’s take a quick look at Kevin’s target audience: 👇🏼

• Solopreneurs launching or developing a 100% online business.
• Freelancers who want to automate their acquisition and scale their offers.
• Content creators looking to monetize their audience intelligently.
• B2B marketers interested in concrete growth techniques.

The majority of his audience is French-speaking, rather active on LinkedIn, and very sensitive to the subjects of performance, tools and automation.

What kind of content does he produce?

Kevin Dufraisse isn’t content to just be active, he uses a strategy that enables him to be consistent, and to reach and convert his audience.

We investigated for you the different types of content he produces. 👀

Its flagship formats

As there are so many of them, we’ve listed their flagship formats in a table, so that you can read them more easily. 🤓

Format	What Kevin offers / features	Distinctive features & benefits
Newsletter / “Empire Internet” (Substack).	→ Empire Internet has 25,000+ free subscribers. → Content often textual, thoughtful, strategic articles, methods, analysis “long-form”. → Some articles reserved for paying subscribers or the community.	Builds a lasting relationship and positions Kevin as a thinker + practitioner. It’s a perfect channel for brands that want to be associated with deep expertise, not just viral.
Growth Hacking training.	→ Online training accessible via his official website, offering a structured method, modules, often hacks, practical boxes, updates.	Format “premium”. For brands, this is reassuring: Kevin has a finished, proven product. It shows that he’s not just talking about the surface. It also enables them to measure results with customer feedback.
LinkedIn content.	→ Regular posts on LinkedIn: carousels, threads, narrative / storytelling posts, feedback. → High frequency, adjustment according to audience feedback. → Use of templates, hacks, often lists, comparisons, “what I did / what worked / what didn’t”.	Very good for organic visibility. This is “hook-friendly” content, which quickly grabs attention. The LinkedIn feed also allows for sharing and commenting, which feeds the algorithm. For brands, visibility on LinkedIn via these posts provides both brand awareness + social proof.
Videos & interviews.	→ Appearances in video formats, sometimes on YouTube / podcasts, when explaining visually or giving demonstrations / workshops. → Face cam use, sometimes tool demos, workflows, behind the scenes.	Very useful for making complex concepts accessible (e.g. automation, technical processes ). Strongly humanizes, reinforces credibility. For brands, video content “co-branded” or sponsors can have a stronger impact.
Practical resources / tools / hacks.	→ LinkedIn templates (e.g. “400 viral LinkedIn templates”). → Ready-to-use “documents”, checklists, growth hacking guide, real-life examples. → Libraries of tested methods / hacks.	This type of content is what incites the audience to immediate action. For a brand, it’s extremely interesting if it can associate itself with this type of content: sponsor a hack/toolkit, co-create a template, etc.

Recurring themes

To better understand what he often does, here’s what comes up regularly. 👇🏼

1️⃣ “Applied growth hacking”

His content focuses on growth hacking, with precise hacks that 99% of marketers don’t test.

For example:

• How to automate LinkedIn prospecting without getting blocked.
• Scraping your way to 1,000 leads in just a few minutes.
• How to bypass the limitations of traditional tools to get ahead faster.

2️⃣ Automation and the use of the right tools.

Kevin often talks about automation, scraping and retrieving useful data for lead acquisition and qualification.

For example:

• Data extraction (scraping) to identify prospects.
• Automations integrated into training to simplify certain processes.

3️⃣ Data, performance and KPIs.

Analyze, measure and iterate. These are recurring themes in our training courses.

For example:

• Define and track key performance indicators (KPIs) to see what’s working and what’s not.
• Use the results to adjust content or acquisition strategies.

4️⃣ Content strategy and monetization.

How to create content, distribute it and monetize the audience always comes back to content:

• Build LinkedIn posts that aren’t just visible, but convert.
• Propose digital offers (training, coaching) to turn audiences into sales.

5️⃣ Mindset, experimentation and action

We’re not talking about inspiring content here, but about encouraging people to move, test and learn from their mistakes:

• Set up your own tests now.
• Don’t wait for everything to be perfect before launching.

His tone and style

When you read a post by Kevin Dufraisse, you immediately know it’s him, thanks to his style and signature. 🖋️

His writing is unfiltered, direct and effective. Basically, with him, every word counts, because every word must convert, inform or trigger an action.

As for his style, it’s as if he’s talking to us face-to-face. It’s as if he’s sharing feedback with us. 🤝🏽

As for his tone, it’s always action-oriented. He doesn’t speak to shine, he speaks to serve.

Why work with Kevin Dufraisse?

Collaborating with Kevin Dufraisse isn’t just about making a sponsored post, it’s about partnering with a strong, credible and influential voice on LinkedIn.

But if you really want to know why you should collaborate with him, here are 3 reasons! 👇🏼

1) A qualified, engaged audience

As mentioned above, these are mainly entrepreneurs, content creators, freelancers and solo founders.

They are all people who invest in their growth (training, tools, automation, etc.).

Basically, he’s talking to people who test, buy and build. 🏗️

2) Strong credibility in his niche

Kevin is: 👇🏼

• +3,000 entrepreneurs trained.
• 1.3M in solo sales.
• Growth hacking training ranked among the best in 2025.
• Interviews on BFM Business, The Family and Nouvel Obs.

And above all, he’s a reference when it comes to growth marketing and online business. 💭

3) ROI-oriented content

Each piece of sponsored content published by Kevin is designed to fit naturally into his feed, his editorial line and his audience’s expectations.

When Kevin talks about a tool, it’s because he’s tested it and finds it interesting for his audience. 🔈

Examples of successful posts

To understand the power of Kevin Dufraisse‘s influence, we analyzed his LinkedIn posts. 🔎

Post 1: “5 prompts to create 30 pieces of content in 5 minutes”.

The performances speak for themselves. 🤯

Why does it work? 🤔

This post ticks all the boxes for viral content on LinkedIn:

• A strong, ultra-concrete promise, it speaks to all creatives and marketers.
• The word “prompt” is very trendy with the explosion of generative AI.
• The Notion video shows the method, adding visual proof and making people want to comment to get it.
• The post naturally encourages interaction, as you have to comment to receive this Notion document.

Post 2: “Some people pay €50,000 for this info”

Why does it work? 🤔

This post uses several keys:

• The contrast effect: it contrasts a high value (“50k€/year”) with simple access (“5 minutes”), immediately piquing curiosity.
• It arouses a sense of scarcity + perceived injustice (“some pay, I share”), prompting interaction.
• The Sheet document in video gives a concrete glimpse of the resource; LinkedIn users want to get it.
• The provocative tone is typical of Kevin, who makes complicated methods accessible.

To sum up: Kevin Dufraisse’s influencer profile

Element	Detail
Name.	Kevin Dufraisse.
Main platform.	LinkedIn.
Audience.	+48,000 subscribers, engaged B2B audience.
Target audience.	Entrepreneurs, freelancers, solo founders.
Themes.	Growth hacking, online business, automation, AI, content, mindset.
Tone.	Direct, actionable, no bullshit.
Published formats.	Hacks, prompts, feedback, Google Sheets, storytelling.
Notable performance.	Up to 1,873 comments on a single post, 923reactions, 50+ shares.
Newsletter.	Internet Empire (+25,000 subscribers on Substack).
Flagship training	Growth Hacking Protraining – +3,000 entrepreneurs trained.
Press references.	BFM Business, The Family, Nouvel Obs.
Ideal for.	B2B SaaS, no-code tools, AI, training, pro content creation.
Why does it convert?	Native content + social proof + hot audience.

Frequently asked questions

What is the average salary of a growth hackeur?

A growth hacker ‘s salary depends on his or her level of experience, status (freelance or salaried) and sector.

Nevertheless, in France, an entry-level salaried growth hacker earns on average between €35,000 and €45,000 gross/year, while a senior profile can rise to between €60,000 and €80,000, or even more in startups.

How to become a growth hacker?

There’s no official path to becoming a growth hacker. 🎓

However, many come from training courses in:

• Digital marketing.
• Computer science or engineering.
• Business/entrepreneurship.

The most important thing in this job is to:

• Master the tools.
• Testing methods.
• Automation.
• Analysis.

Now you know all about Kevin Dufraisse. See you soon! 👋