Have you ever had that feeling in front of a LinkedIn summary where you say to yourself « ok, this looks professional, but I have no idea what this person actually does »? 😅
It’s not an easy task to know how to write a good LinkedIn summary.
And yet, it’s the part of your LinkedIn profile you absolutely must take care of. It’s your virtual business card, the first contact with your future network, your client or even your next recruiter.
So how do you create a LinkedIn summary that attracts attention, seduces your target audience and triggers engagement? We’ll explain it all to you, we promise, without any headaches! 🚀
What makes a good LinkedIn summary?
Before you dive in headfirst, let’s agree on what makes a successful LinkedIn summary.
Your LinkedIn summary must :
- 1️⃣ Capture attention quickly.
- 2️⃣ Be clear and authentic.
- 3️⃣ Show your added value.
- 4️⃣ Be optimized for LinkedIn referencing.
- 5️⃣ Include a call to action (CTA).
Now that we’ve got the basics down, let’s get practical!
How is an effective LinkedIn summary constructed?
1. A strong hook: grabbing attention from the very first lines
The first few lines are a bit like a movie trailer. If it’s not immediately appealing, no one is going to click on « See more ».
So your tagline needs to arouse curiosity, challenge or even surprise! 😱
For example:
- ❌ “Digital marketing expert for 10 years.”
- ✅ “I help you double your audience on LinkedIn without spending your life writing posts.”
2. The personal presentation: clear, concise and authentic
On the LinkedIn social network, your summary needs to tell your story simply and directly.
There’s no need to go overboard. Stay human, talk about yourself as if you were face-to-face with your interviewer, while remaining professional.

Example: “Passionate about digital communications, I specialize in LinkedIn storytelling to help entrepreneurs tell their stories better.”
3. Highlight your value proposition: what makes you unique
People are interested in what you have to offer.
So your summary should clearly express your added value, your little extra something after all. ✨
Example -> “My specialty? Turning your business expertise into killer LinkedIn posts.”
4. Use relevant keywords: boost your LinkedIn SEO.
LinkedIn is a search engine in its own right. Incorporating strategic keywords into your summary allows you to move up the results when your target searches for profiles like yours. 🎯
Concrete example: If you’re a community manager, consider incorporating terms like « social media strategy », « engagement », or « content creation ».
5. Include a call to action (CTA): encourage the reader to get in touch
Your LinkedIn summary isn’t just meant to be read, it needs to trigger an action: contact you, visit your site or send you a private message. 🕵🏼♂️

Example: “Want to learn more or discuss your LinkedIn strategy? Send me a message, I answer everyone!”
5 tips for a successful LinkedIn summary
Now that you know what a LinkedIn summary should include, we’ll give you our top 5 tips for making a polished summary. 🧅
1. Keep it simple and human
A good LinkedIn summary doesn’t have to be super professional. On the contrary, it’s often the touch of pep and simplicity that makes the difference.
Always remember that behind every screen, it’s a real person who’s reading your summary. Stay professional, but never cold or distant 😉
2. Use storytelling to create an emotional connection
Tell your story as a story. Storytelling creates a strong emotional connection with your readers and sets you apart.
For example, you could write -> “After seeing my publications plateau, I tested every possible method on LinkedIn. Today, I’m sharing what I’ve learned to help you avoid the same mistakes.”
3. Avoid technical jargon and trite generalities
There’s nothing worse than a summary filled with empty words: “synergy”, “transformational leadership”, “360° user experience”… 😴
Nobody really understands what it means, and above all, it doesn’t make you want to know more…
Your goal is to be understood by everyone, even someone who doesn’t work in your field!
To achieve this:
- Use clear, concrete language.
- Use examples that speak for themselves.
- Explain what you do in simple words.
Above all, say goodbye to phrases like “I’m passionate”, “results-oriented” or “confirmed expert”.
Instead, show why you’re passionate and why your expertise is useful.
Let the facts speak for themselves! 🗣️
4. Integrate concrete results and quantified achievements
Quantified results add credibility to your pitch. They prove what you’re saying, demonstrate your effectiveness, and help your audience to better project themselves. 🎯
Don’t you understand? 🤔
Instead of saying -> “I help my customers gain visibility.”
Say -> “I’ve helped 20 freelancers go from 5k to 20k monthly views in 2 months.”
This makes your skills tangible. You can also talk about engagement rates, sales growth, community growth and so on.
And you don’t have to have astronomical figures. The important thing is to show that you deliver concrete, measurable results.
5. Be authentic
Your authenticity is your best asset on LinkedIn. By trying so hard to sound professional, many people end up sounding too professional, to the point of losing their personality (and that sucks…).
But it’s your personality that attracts the right people. 🧲
Here are a few tips to help you do just that:
- Don’t try to sound like everyone else.
- Say things in your own words.
- If you’re funny, be funny.

The important thing is to be aligned with who you are, because in the end, that’s what will make people want to trust you.
And the best advice we can give you is to show your values and your doubts. That’s what’s going to make your profile more human and alive. 😇
Conclusion: your LinkedIn summary, your superpower
You now have all the keys to writing a killer LinkedIn summary: catchy, authentic and optimized to attract your ideal audience.
So, are you ready to take action? 🛠️
And if you’re ever struggling to get started, or lack inspiration, you know what to do: try out Kawaak, and turn your expertise into LinkedIn posts that (really) get views! ✌️
Frequently asked questions
How to write a good LinkedIn summary?
A good LinkedIn summary needs to grab attention from the very first lines. To achieve this :
- Use storytelling.
- Give your tagline a good look.
- Insert keywords.
- Add a call to action.
How do I add a summary to my LinkedIn profile?
Here are the steps for adding your LinkedIn summary:
- Log in to your LinkedIn account.
- Go to your profile.
- Click on the pencil icon ✏️ at the top of the “Info” section.
- Write your summary.
- Click on Save.
The key to how to write a good LinkedIn summary has no more secrets for you, good writing! ✍🏼