Postwise is one of those AI tools that promise to simplify your life on LinkedIn and X (Twitter) with post generation, scheduling and even a few “growth hacking” features.
But is it really the ideal tool for your content, or are there other tools out there? 🤔
In this article, we’ll dissect Postwise, from features to reviews, and compare it to 3 competitors.
Here’s a quick overview. 🫣
| Tool | AI generation | Personalized tone | Planning | Perf analysis | Starting price | Highlights |
|---|---|---|---|---|---|---|
| Postwise. | ✅ | GhostWriter. | ✅ | ⚠️ Basic. | Basic : $37/month. Unlimited : $97/month. | AI + Growth, adapted for LinkedIn & Twitter. |
| Hypefury. | ❌ | ❌ | ✅ | ⚠️ Basic. | Starter : $19/month. Premium : $49/month. | The best for Twitter/X & threads. |
| Kawaak. | ✅ | ✅ LinkedIn Copywriters. | ✅ | ✅ Express | Freemium or 40€/month. | Powerful hooks + AI visuals. |
| Buffer. | ❌ | ❌ | ✅ | ✅ Advanced | $15/month. | Multi-network + detailed analytics. |
Ready to take notes? Get out your pens. 🪶
What is Postwise?
Postwise is an artificial intelligence tool designed to help content creators, freelancers and marketing teams publish regularly on LinkedIn and X. 📱
In concrete terms, it offers you to : 👇🏼
- Generate posts in seconds thanks to AI.
- Plan your publications in a calendar.
- Automate certain growth actions, such as auto-retweeting and automatic DM sending.
Main features
Let’s take a closer look at what the tool has to offer. 👀
1️⃣ AI post editing.
You give a topic and Postwise generates a LinkedIn post (or tweet) for you. The tool focuses on short, engaging hooks.
2️⃣ GhostWriter.
This is the “signature” of this tool: the AI learns your writing style to propose texts that reflect you.
The more you use it, the more refined the AI becomes, resulting in more natural content over time.
3️⃣ Multi-position programming.
A visual calendar that lets you schedule your posts in advance.
4️⃣ GrowthTools.
Here we get into the visibility boosting part ⭢ auto-retweeting, adding links to your posts, automatically sending private messages.
5️⃣ Analytics.
You have access to basic statistics:
- Impressions.
- Engagement.
- Clicks.
That’s enough for quick tracking, but not enough if you want to track more advanced KPIs. 💬
If you want to analyze your audience or conversions in depth, you’ll need to use a different tool.
Opinions on Postwise
Okay, now that you know what it is, let’s take a closer look at what customers are saying. 🔎
| ✅ Advantages | ❌ Disadvantages |
|---|---|
| Intuitive, user-friendly interface. | Analytics too basic for detailed tracking. |
| AI “GhostWriter” personalizes better than average. | AI can sometimes produce overly generic content. |
| Time-saving to help create and plan posts. | Does not support all networks (LinkedIn, Twitter, Threads only). |
| GrowthTools useful for automating certain tasks. | Automations can make “seem robotic”. |
| 7-dayfree trial to test before buying. | No real free version, only a limited trial. |
How much does Postwise cost?
Postwise ‘s pricing is fairly straightforward, with two packages and a free trial:
- Basic ⭢ 400 IA credits / month – up to 5 connected accounts = $37/month.
- Unlimited ⭢ Unlimited AI credits – unlimited accounts = $97/month.
The tool doesn’t offer freemium but a 7-day trial version to get an idea before heating up the bank card. 💳
Top 3 alternatives to Postwise
Well, as promised, we’ve made a small selection of 3 tools that I think will help you with your strategy. 👀
1) Postwise vs Hypefury
Hyperfury specializes in content creation and planning on X (formerly Twitter).
It’s aimed above all at content creators, solopreneurs and entrepreneurs who use X as their main lever for developing their audience and generating business.
The difference with Postwise is that the tool focuses on X, with its own features:
- 🔹 Scheduling tweets and threads.
- 🔹 Auto-retweet and automatic messages to boost engagement.
- 🔹 Evergreen content library to republish your best tweets.
- 🔹 Basic statistics to track your performance.
On the user side, here’s what we found. ⬇️
| ✅ Advantages | ❌ Disadvantages |
|---|---|
| Ideal for Twitter/X creators who publish a lot. | Limited almost exclusively to Twitter (LinkedIn very secondary). |
| Advanced thread management (clear and practical). | Few detailed analytics, rather basic stats. |
| Useful automations (auto-retweet, evergreen). | No real writing AI like Postwise or Kawaak. |
| Fluid, easy-to-use interface. | Limited collaboration features. |
| Affordable price (from $19/month). | Not suitable if you want a multi-channel strategy. |
Regarding Hyperfury’s price, you have 2 plans:
- Starter ⭢ from $19/month.
- Premium ⭢ around $49/month.
You can also test the tool with a 7-day trial period.
2) Postwise vs Kawaak
Kawaak is much more than a LinkedIn post generator, it’s an AI-powered editorial coach. 🪄
Thought for experts, freelancers, freelancers and CEOs who want to publish content without wasting their day. 👀
Where Postwise tries to juggle LinkedIn, X and Threads, Kawaak focuses on LinkedIn. 📱
As a result, everything has been thought out for this 1ᵉʳ professional social media with over a billion users.
Here’s what you can do with Kawaak:
- 🟤 Find snappy hooks: AIDA, curiosity, storytelling, you’ve got it covered.
- 🟤 Adapt your style: pro, fun narrative or engaged, AI adapts to you.
- 🟤 Write with real “LinkedIn codes”: prompts are thought up by copywriters who know LinkedIn.
- 🟤 Save time on your iterations: need to reword or improve a post? You can do it in 2 clicks, without having to start from scratch.
We’re not talking about just producing text here. We’re teaching you how to publish better.
Another cool thing is this simplified analysis dashboard.
You no longer need to drown yourself in complicated curves (hello LinkedIn). Here, we show you what’s working, what’s not, and where you can improve. 📈
My favorite feature is the AI visuals. 🤖
With Kawaak, you can directly generate :
- A professional LinkedIn profile photo (studio, lifestyle, corporate).
- Stylish illustrations to accompany your posts.
- Eye-catching visuals optimized for LinkedIn to boost click-through rates.
In short, with, you’ve got the starter pack for publishing on LinkedIn: text, tone, hook, image and even the analysis behind it. 🔥
That’s all well and good, but what do users think? 🤔
Well, here’s what we found. 👇🏼
| ✅ Strong points | ❌ Weak points |
|---|---|
| Hooks calibrated for LinkedIn. | Limited to LinkedIn (no multi-networking for now). |
| Posts that maintain a natural tone, not “Robotic AI”. | – |
| Directly integrated AI visuals generation. | – |
| Quick and easy-to-use interface. | – |
| Clear, time-saving dashboard. | – |
Finally, you’ll find all the information you need about Kawaak pricing here. 👈🏼
3) Postwise vs Buffer
Finally, we have Buffer! It’s like the ancestor of social network management tools. 🏚️
Indeed, this tool was born long before the AI wave, but it remains just as much a reference for planning and managing multiple accounts at the same time. 📱
Buffer is aimed at marketing teams, agencies and multi-network creators (LinkedIn, X, Instagram, Pinterest, Tik Tok).
What you can do with Buffer:
- 📆 Schedule your posts on multiple networks from a single calendar.
- 📊 Analyze your performance with more detailed statistics than Postwise (engagement, clicks, reach).
- 🤝🏽 Collaborate as a team thanks to shared spaces and a validation workflow.
- 🛜 Schedule content in one click via their Chrome extension.
Okay, here’s what we found regarding user reviews. 👇🏼
| ✅ Strong points | ❌ Weak points |
|---|---|
| Multi-platform (LinkedIn, Twitter, Insta, TikTok, etc.). | No built-in AI generation. |
| Advanced analytics to track results. | Interface a little dated compared to other tools. |
| Easy collaboration for teams. | Less intuitive for beginners. |
| Free version available (3 social accounts). | Limited if you’re looking for a “copywriting-oriented tool”. |
Finally, regarding the price, you have 4 plans:
- Free: up to 3 social accounts.
- Essentials: $15/month ⭢ advanced planning + analytics.
- Team: from $30/month ⭢ multi-user collaboration and management.
- Agency: from $99/month ⭢ for agencies with lots of customers.
How about a quick recap?
Publishing on LinkedIn isn’t just a question of tools. You can have the best AI on the market, but if you have nothing to say, it won’t work.
You can have a thousand ideas, but if you never take the time to format them, they’ll never get out of your draft. 📄
That’s why tools like Kawaak are here to get your ideas out of your head and into visible content. 🧠
So test, iterate and keep the one that helps you write like you talk.
And remember, it’s not the tool that’s important, it’s what you do with it. ☑️
Frequently asked questions
Is Postwise suitable for freelancers or teams?
Yes, Postwise is suitable for both profiles, but not for the same reasons:
- 1️⃣ Freelancers: the tool helps you publish more regularly without wasting time. The AI editing and scheduling features help you stay visible even with a busy schedule.
- 2️⃣ Marketing teams: the tool manages several accounts at the same time. Growth tools (auto-retweet, auto-DM, adding links to successful posts) are useful for developing a brand or product.
Can I customize the tone of a Postwise-generated post?
Yes, but with a few limitations. Thanks to the GhostWriter feature, Postwise gradually learns your writing style by analyzing your existing posts.
So you’ll get a more natural, less “AI” rendering.
However, pay attention to this:
- Customization remains pretty basic, especially if you’re looking for a narrative, humorous or specific style.
- The AI tends to produce clean, but sometimes lackluster posts.
If you’re looking for a tool that has better personalization (LinkedIn storytelling, opinion posts, good hooks), Kawaak is more relevant. 🪶
What AI tools can I use to create effective taglines?
Teasers are 80% of a post’s success. So you need to use the best tools, here are our top 4:
- Kawaak ⭢ specialized LinkedIn, it generates hooks designed by real LinkedIn copywriters.
- Postwise ⭢ offers proper hooks thought out for engagement.
- Anyword ⭢ more marketing and conversion-oriented.
- Writesonic ⭢ handy for testing several hook variations quickly.
That’s the end of this article, you know all about the Postwise tool and its alternatives! 👋
